Start seeing double…

As a vision UX duo, we regularly produce the same output of a high performing team of 5 UXers.

Our hot take is that only hiring for individuals is outdated, short-sighted, and ultimately not nearly as impactful as hiring effective duos and trios to work inside an organization.

Two people with deep, collaborative synergy are not simply the sum of their parts. They’re so much more.

Not to mention, when someone has your back, you’re empowered to act more boldly, take more risks, and have more fun.

start seeing double

start seeing double

More risks = bolder outputs

Less forming & norming, more producing

Less oversight and corporate slow-down: “You two got this, right?”

Divide and conquer = less time on process for the sake of…process

Good cop, bad cop, we switch off regularly 🫡

Read more about our POV…

Toxic Ambiguity: How a common job requirement has set us up for failure

“So, what do we really mean when we say thriving in ambiguity? Let’s call this what it really is: toxic ambiguity.”

“We need to stop pitching ourselves as a discipline that ‘thrives’ in ambiguity. We need to start pitching ourselves as a discipline that ‘navigates through’ ambiguity.”

“We don’t feel that hiring managers are to blame. They’ve simply met us where we are: celebrating our supposed love for thriving in chaos. The narrative starts with us.”

A little more about us

If you work with us, you know we’re always together. But here’s a little more about us outside of our duoship.


  • UXR, Strategist, PM-ish, Deck Whisperer, Romantasy Writer

    Gabi is a former Chief of Staff business advisor for the GM of Data & AI at IBM.

    She has led portfolio planning with executive leadership for AI products and presented and pitched products to Fortune 500 Execs, Boards of Directors, at SXSW, and at Primer Conference.

    Fun fact: got married over Zoom five months after meeting her husband #impuslive

    LinkedIn


  • UXD, Motion Maker, Workshop Wizard, Musician

    Peter is a designer with a passion for strategy. He has led and facilitated many portfolio level vision workshops for various PAs and Fortune 500 companies.

    Fun fact: has an MA in counter terrorism and diplomacy studies

    LinkedIn